Every watch really does start with us, a couple at the workbench, sketching, testing, and refining until it feels exactly right. Nothing is rushed. We try ideas, set them aside, begin again, and challenge each other to take it one step further. Our collection grows slowly out of that process, with every dial, case, and strap shaped by both of us from the first drawing to the final finish.

This photo was taken on our wedding day 26 years ago, two people who fell in love over the same obsession: time, craft, and the small details that most people never notice. Even then, we were wearing watches not for status, but for meaning. That shared passion became our life together, and eventually, our work. Every Hershel & Amy watch still begins the same way, with the two of us, side by side, making something built to last and made to be lived in.

We are deliberately selective. Every metal, crystal, leather, and movement component we choose is something we would be proud to wear ourselves, and we stay mindful of what it means to source responsibly. By working with trusted suppliers, reducing waste, and hand finishing the details that matter most, we make sure each watch is not only beautiful and long lasting, but thoughtfully made.

We truly love what we do, and we wear these watches ourselves. We promised each other we would always stay true to the craft, so we keep our collection small, inspect every detail by hand, and only release pieces that feel personal, considered, and genuinely worth keeping for life.

Beautifully packaged and ready to give, without the waste. Every order arrives in a reusable signature box and protective pouch designed to be kept, not discarded. We choose recycled and responsibly sourced materials wherever possible, and pack each watch using minimal, recyclable packaging. If you would like, we can also handwrite a note to include so your gift feels personal, thoughtful, and kinder to the planet.

What we make here is part of our family’s rhythm. Our children and grandchildren are woven into the life of the workshop, supporting us as much as we support them. It is why every Hershel & Amy watch carries a quiet sense of legacy, care, and continuity.